Indelible Concepts Newsletter #1

Happy Thursday,

Are the tables turning in favor of creators?

Instagram has updated its algorithm again for 2024, with an emphasis on 'smaller creators' and 'original content'. See here

Does this mean, your content will be seen? Let's dive in!

SOCIAL MEDIA

The proposed changes prioritize original content and give smaller creators more opportunities to reach new audiences. Historically, creators with large followings and aggregators of reposted content received more reach in recommendations than smaller, original content creators. This was evident, where Reels were ranked primarily based on how an account’s followers engaged with them. So this meant that accounts with larger followings often got the most reach.

The intention behind these new changes is to:

Get a chance to be discovered: smaller brands can finally compete on the same playing field as the big guys.
Create a more engaged audience: original content sparks conversation and fosters deeper connections.
Increased organic reach: Your brand has a better chance of showing up in front of potential customers who haven't followed you yet.

Is this updating to change things on Instagram? We all have to take a 'wait and see' approach.

In the meantime, here's How to Win with Original Content:

Embrace Storytelling: Craft compelling narratives that showcase your brand's personality and values.
Think Outside the Box: Experiment with different content formats – Reels are especially hot right now, but explore photos, Stories, and even live streams.
Focus on Quality: Invest in high-quality visuals, captivating captions, and engaging calls to action.
Be Authentic: Let your brand's unique voice shine through.
Collaborate with Other Creators: Partner with other small accounts for cross-promotion and fresh perspectives.

TIPS and TACTICS: How to Win with Original Content

Find Your Niche: What makes your brand unique? Craft Your Narrative: Develop a brand voice and personality that resonates with your target audience. Are you playful and humorous? Informative and educational? Let your storytelling style shine through.

Format Content for Maximum Impact: Create engaging Reels that showcase your products, services, or behind-the-scenes glimpses into your brand. Think stop-motion animation for a clothing line, recipe tutorials for a bakery, or timelapse videos of your woodworking process. Go Live! Live streams are a fantastic way to connect with your audience in real-time. Hold live tutorials, answer questions directly, or host interactive discussions around your niche.

Engagement is the key to growth: Write compelling captions that tell a story, ask questions, and encourage interaction. The Power of Polls & Questions: Spark conversations by using Instagram's built-in poll and question features. Get audience feedback on new product ideas or involve them in creative decisions to foster a sense of community. Respond, Respond, Respond! Don't let comments and messages languish. Respond promptly, create conversations, and show your audience you care about their feedback.

Collaboration is King: Collaborate with other small creators in your niche for cross-promotion and fresh perspectives. Host joint live streams, create co-branded content, or offer shoutouts to each other's audiences. Utilize Brand Advocates: Identify passionate fans of your brand and empower them to create user-generated content. Offer incentives like contests or shoutouts on your page.

Consistency is Key: Schedule Posts for Maximum Impact: Utilize scheduling tools to post at optimal times when your audience is most active. Analyze your Instagram insights to see what types of content resonate most with your audience. This will help you refine your strategy and optimize your content for better results.

Brand of the Week

Beacons AI: Start selling digital products directly from your link in bio.

Beacons helps creators by giving them the easiest way to build a link in bio website to share links and more efficiently monetize their following. This robust tool is created explicitly for creators so you can seamlessly make a central online profile. Try it here