Lowering your prices can hurt your brand...
Indelible Concepts Newsletter #2 Happy Thursday, If no one complains about your price, it's too low. A complete lack of pushback can indicate that your price is below perceived value. This might be good for short-term sales, but does it position your brand for long-term success? A little resistance can signal that you're hitting the right value proposition. Customers are weighing the price against the perceived benefit. Therefore, you must create strong brand messaging that communicates value...
11 months ago • 2 min read