Lowering your prices can hurt your brand...
Indelible Concepts Newsletter #2 Happy Thursday, If no one complains about your price, it's too low. A complete lack of pushback can indicate that your price is below perceived value. This might be good for short-term sales, but does it position your brand for long-term success? A little resistance can signal that you're hitting the right value proposition. Customers are weighing the price against the perceived benefit. Therefore, you must create strong brand messaging that communicates value...
9 months ago • 2 min read